Bifocal 10: Vogue Italia and Hyperreality

“The industry of the Absolute Fake gives a semblance of truth to the myth of immortality through the play of imitations and copies, and it achieves the presence of the divine in the presence of the natural –but the natural is ‘cultivated’ as in the Marinelands.”

Excerpt from essay “Travels in Hyperreality” by Umberto Eco, San Diego, CA: Harcourt, 1975.

Image: “Water & Oil,” photographed by Steven Meisel, model: Kristen McMenamy, image from